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How It Works The Range Try It
Next-day dispatch
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How It Works The Range Try It
Next-day dispatch
AI-Powered Shade Matching

Pimple Patches. Made for the skin you're in.
Not theirs.

CoverIt is spotwear — made for every person who has ever cancelled plans, skipped a photo, or covered up in silence.

Try the Shade Matcher How It Works
12 shades · Round
The Range
All 12 shades.

Skin coloured hydrocolloid patches, made to blend in.

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36 round patches
Ships next working day24 round patches of your shade
+ 12 sample sheet

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The Range · 01Pearl

Tap a colour · drag to turn the pack yourselfships next working day

24 round patches of your shade
+ 12 sample sheet

Subscribe now · £7.50 a pack

£8.89 36 round patches · ships next working day
All 12 at a glance
Find Your Shade

Try the AI matcher now.

One selfie. Twelve shades. Your match in seconds.

Upload Your Selfie
Drop selfie here or tap to upload
Face natural daylight directly, no flash, no filters
Your photo is never stored or shared
Your Result
Or pick manually
No shade selected yet

Your shade is waiting

1 pack · 36 Round patches · Ships next working day1 pack · 36 Round patches
Ships next working day

Your shade x 24 · Plus one of every other ·
Because your skin has layers
A match for you

Find your match.
Order today.

Secure your shade now for £8.89 — ships next working day.Secure your shade now for £8.89.
Ships next working day.

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The Process

Three steps to invisible.

01The photo
A selfie taken outside in daylight

Upload your selfie

Take a photo in natural light, no filters. Our AI reads your actual skin tone.
Your photo is never stored or shared.

02The match

Find your match

We match you to one of our 12 shades, from Pearl to Ebony. Prefer to choose yourself?
Browse the , & pick the one that feels right.

03The order

Lock in your shade

Order now to secure your perfect match. Your shade is waiting.

01 · the photo
About us
The full Our Story walkthrough moves in here as its own page in an upcoming pass of this redesign. Placeholder — preview only.

Twelve shades.
One of them is yours.

Browse our models.

Wearing yours? Send us a photo — we’ll put it here and tag you.

Dermatologist reviewed

The CoverIt Spotwear Range
All 12 shades.

Hydrocolloid patches that blend in.
Spotwear made for you.

Dermatologist reviewedDerm reviewed

Tap a colour to take you there

Privacy Policy
Last updated: October 2026

CoverIt Patches Ltd is committed to protecting your privacy. This policy explains what data we collect, why we collect it, and how we use it.

Who we are

CoverIt Patches Ltd
167–169 Great Portland Street, 5th Floor, London, W1W 5PF
support@coveritpatches.com
Registered in England & Wales · Company No. 17195309
ICO Registration No: C1956412

What we collect and why

When you join the waitlist:

  • Email address — to send your order updates, to tell you when a shade you asked about is back in stock, to send occasional CoverIt updates about new shades and restocks, and, if we don’t ship to your country yet, to let you know when we do. We use it for nothing else.
  • Roughly where you were — the country, region or state and town, and an approximate position for that town, worked out by our hosting provider from your internet connection as you sign up (never your device’s GPS, and never the internet address itself), so we can see where people are waiting for CoverIt and plan where to launch next.

When you place an order:

  • Name — to address your order and communications
  • Email address — to send your order confirmation, dispatch notification, and any order updates
  • Delivery address — to ship your order
  • Shade selection — to fulfil your specific order
  • Payment information — processed securely by Stripe. CoverIt never sees or stores your card details.
  • Internal notes — we may record brief notes against your email to help us serve you (for example a delivery preference or a past issue). You can ask to see or delete these at any time.
  • Offers — if you use one of our offers (for example a Blue Light Card discount), we record which offer and what it took off your order. Where an offer is limited (for example to first orders, or to a number of uses each), we check your email address against our own past orders to see whether you can use it; nothing is shared for this.

When you start a subscription plan:

  • Your card — saved securely by Stripe, with your agreement when you sign up, so the packs after your first six can be paid for on their due dates. CoverIt never sees or stores your card number.
  • Your plan — your shade, delivery address, the dates of your packs, and a record of the changes made to your plan and when, so we can send the right pack to the right place and answer any question about it. Kept while the plan runs and then with your order records.
  • Plans we can’t take — if we stop a plan (for example after a payment dispute), we may note on it that no new plan should be started with that email address, and we check new plans against that note. Kept with that plan’s records.

When you use the AI shade matcher:

  • The photo you upload is processed in real time to analyse skin tone only. It is never stored, never shared, and deleted immediately after your result is returned.
  • Usage records — for each successful match we record the time, the shade suggested, your approximate location, and a scrambled code made from your internet address (we never store the address itself, and never the photo). Approximate location means the country, region and a rough set of coordinates, all estimated from your internet connection — accurate to about city level, and never taken from your device’s GPS. If you place an order, we also record that the matcher was used in that session and which shades it suggested. We use this only to measure and improve how well the matcher works.

If you use the shade matcher from a country we don’t ship to yet:

  • Email address — we ask for your email before the matcher runs, and record it together with roughly where you appear to be (as in “Roughly where you were” above), so we can tell you when we launch there. You are free not to give it, in which case the matcher simply won’t run. It is not used for anything else — though we do count, without naming anyone, how many of the people who give it go on to use the matcher.

When you join our ambassador (affiliate) programme:

  • Name and email address — to run your account and pay your commission. Payout bank details are collected and held by Stripe, not by us.
  • Referral activity — if a visitor arrives through an ambassador's link, we store that ambassador's code in the visitor's browser for 60 days and record it against any order they place, so the right commission is paid. We also log the click with a scrambled code made from the visitor's internet address (never the address itself), to detect fraudulent self-referrals.

When you arrive from a link or another site:

  • How you found us — we record the campaign tags on the link you clicked (for example the source, medium and campaign name added to a link in an advert, email or social post) or, where the link carries none, the address of the site that sent you — or, failing both, the kind of link it was (for example an advert, whose platform adds its own click code; we note only which platform, never the code) or the app whose built-in browser opened it. We keep it in your browser for up to a year and attach it to any order you place, so we can tell which adverts, posts and partners actually lead to sales. It is our own record rather than a third party’s: it holds no name, email or address, it is never sold or shared, and it is never used to profile you or to target advertising at you. Clearing your browser’s site data for coveritpatches.com removes it.

Whenever you visit:

  • Visit counts — so we know how many people visit and how they find us, our own counter records each visit: the time, how long the page was open and in use, which parts of the site were looked at or used, in what order and for roughly how long each (for example the range, the shade matcher and the shade it suggested, adding a pack to the basket, or completing an order — never anything you type), the site, app or link that brought you, whether you are on a phone, tablet or computer and which kind and which browser (for example an iPhone with Safari, or an Android phone with Chrome — never a model number), and your approximate location (country, region, town and a rough position for that area, estimated from your internet connection, never your device’s GPS). While the page is open it tells our counter once a minute that it is still open, so we can see how many people are on the site at any moment. It is linked only to scrambled codes made from your internet address — never the address itself — and to nothing else: no name, email or address. Nothing is stored on your device for it unless you accept cookies: then your browser keeps a random number so our counter can tell when the same browser comes back (for example “third visit, first came on 12 October”). It reaches us only scrambled, says nothing about you, and is never shared; clearing your browser’s cookies and site data removes it. It is not shared with anyone, and it is separate from Google Analytics, which runs only if you accept cookies. If you would rather not be counted, open coveritpatches.com/?dontcount once on each device: it remembers that choice in your browser and stops counting there.

What we don't do

  • Sell your data
  • Store your photos
  • Send marketing without consent

Legal basis for processing

We process your data on the basis of contract (to fulfil your order), legitimate interest (to manage our waitlist and notify you of relevant updates, to see roughly where people are waiting for us, to invite you to review an order we have sent you, to check whether an offer’s limits allow you to use it, to decline a new subscription plan for an email address we have stopped plans for, and to understand our sales and shade-matcher performance in aggregate — for example, which shades and areas order most, and which of our own adverts and posts lead to orders, and how many people visit the site and how they find it), and consent where applicable.

How long we keep your data

Order data is retained for 7 years in line with HMRC requirements. Waitlist data is kept until you ask us to remove it, or until the waitlist closes. Photos are deleted immediately after processing and are never stored.

For everything else we do not set a fixed expiry date. We keep it only for as long as it serves the purpose it was collected for, review it periodically, and delete it when it no longer does — or sooner if you ask us to:

  • Shade-matcher usage records — kept while they remain useful for measuring and improving the matcher. They hold no name, email or address.
  • Visit counts — kept while they remain useful for understanding how people find and use the site. They hold no name, email or address.
  • Back-in-stock requests — kept until the shade returns and you have been told, and removed on request.
  • Ambassador accounts — kept while the account is open. Commission and payout records are kept for 7 years, as they are financial records. Click logs are kept while they remain useful for spotting referral fraud.
  • How you found us — the record held in your browser expires after a year, and clearing your site data removes it sooner. Once it has been attached to an order it becomes part of that order record and is kept for 7 years with it.
  • Internal notes — removed whenever you ask, and never kept beyond the order records they relate to.

You can ask us to delete any of the above at any time by emailing support@coveritpatches.com.

Who we share your data with

We do not sell your data. We share data only where necessary to fulfil your order, and to invite you to review it once it has been sent:

  • Stripe — payment processing (and, for ambassadors, commission payouts via Stripe Connect — payout bank details are held by Stripe, not us)
  • Resend — transactional email delivery (order confirmations)
  • Trustpilot — independent review platform. If you have placed an order, we may send your name and email address to Trustpilot so that it can invite you to review it. Trustpilot emails you directly, the review is yours and is published on their site, and you are free to ignore the invitation. We send them nothing else, and nothing at all if you have not ordered. See Trustpilot's privacy policy.
  • Cloudflare Turnstile — bot protection service that silently verifies you are human before processing your request. No personal data is shared beyond your IP address. See Cloudflare's privacy policy.
  • Anthropic — AI provider that processes your photo in real time for shade matching. Your photo is sent to Anthropic's servers, analysed, and not retained by them beyond what is required for abuse prevention (typically up to 30 days per their terms). CoverIt does not store your photo at any point.
  • Supabase — the database where your order, waitlist and ambassador records are stored.
  • Vercel — hosting for this website. Vercel processes the technical details of each request, including your IP address.
  • Upstash — rate limiting. Your IP address is held briefly as a counter to stop abuse of our forms and the shade matcher, and expires automatically.
  • Our shipping partner — delivery of your order

All processors are bound by their own privacy policies and data protection obligations.

Your IP address

Your IP address is processed whenever you use the site — it is how any website reaches your browser. We use it to estimate your country, and to apply rate limits that stop abuse of our forms and the shade matcher. We do not store it against your shade-matcher records, visit counts or ambassador clicks; those keep only a scrambled code made from it. The code cannot be turned back into the address, but the same connection always gives the same code — that is how repeat visits and uses are counted — so we treat these records as personal data and protect them as such. Our hosting and rate-limiting providers hold it transiently, as described above. We rely on legitimate interest (security and fraud prevention) for this.

International transfers

Anthropic is based in the United States. When you use the AI shade matcher, your photo is transferred to the US for processing. This transfer is carried out under appropriate safeguards in accordance with UK GDPR Article 46. All other data processing takes place within the UK or EEA.

Third-party services

This site loads fonts from Google Fonts (fonts.googleapis.com). This causes your browser to make a request to Google's servers, which may log your IP address. No personal data is shared with Google beyond what is inherent in that request.

Your rights

Under UK GDPR you have the right to:

  • Access — request a copy of the personal data we hold about you
  • Rectification — ask us to correct inaccurate or incomplete data
  • Erasure — ask us to delete your personal data
  • Restriction — ask us to limit how we use your data
  • Portability — request your data in a structured, machine-readable format
  • Object — object to processing based on legitimate interests
  • Withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights contact us at support@coveritpatches.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk/concerns.

Cookies

This site uses essential cookies required for the site to function. We also use Google Analytics (GA4) to understand how visitors use our site — this is only activated if you accept cookies via the banner shown on your first visit. If you accept, our own visit counter also keeps a random number in your browser so it can tell a returning visitor from a new one (see “Visit counts” above); clearing your browser’s cookies and site data removes it. You can withdraw consent at any time by clearing your browser cookies. We may also use advertising and retargeting cookies — set by Google — to measure which adverts lead to orders and to show CoverIt adverts to people who have visited before. These are only ever set if you accept cookies, and never if you decline.

Separately from cookies, the site keeps a small amount of information in your browser’s own storage so it can work and so we can measure our own marketing: the contents of your basket, how you found us (see above), if you arrived through an ambassador’s link, that ambassador’s code, and, if you arrived through one of our offer links (such as Blue Light Card’s) or from another website, a note of the offer or of that website’s name — and the discount code once you enter it — kept only until you close that tab, so we can show you the offer when you arrive and at checkout. None of it is shared with anyone else or used to target advertising at you, and clearing your browser’s site data for coveritpatches.com removes all of it.

Changes to this policy

We may update this policy from time to time. The date at the top of this page will reflect the most recent version.

Contact

support@coveritpatches.com

Data Controller: CoverIt Patches Ltd · ICO Registration No: C1956412

Terms of Use
Last updated: 22 October 2026

By using this site you agree to these terms. If you do not agree please do not use the site.

AI Shade Matching

The shade suggestion provided by our AI tool is an estimate based on the photo you submit. Lighting conditions, camera quality, screen calibration and image resolution all affect accuracy. CoverIt does not guarantee a perfect colour match and is not liable for shade mismatch. If you are unsure we recommend ordering the shade closest to your skin tone and patch testing before full use. The AI tool processes your photo to determine skin tone only. Photos are not stored or used for any other purpose.

Products

CoverIt patches are cosmetic products, not medical treatments or medical devices. They are intended for discreet skin coverage only and are not intended to treat, cure or prevent any skin condition or disease. Always patch test before use. Discontinue use if irritation occurs. Not suitable for use on broken or infected skin. Keep out of reach of children. If you have a known skin condition or sensitivity please consult a doctor before use.

Orders and Dispatch

Payment is taken at the time of ordering. UK orders are in stock and are dispatched the next working day. UK delivery is £2.99, free on orders over £30. Orders shipping to countries outside the UK (currently Ireland and Malta) are pre-orders for our launch in that region: they will dispatch when CoverIt launches there, and we will email you your dispatch date once it is confirmed. We will notify you by email when your order has been dispatched. If for any reason we are unable to fulfil your order you will receive a full refund within 14 days.

Orders and Payment

Placing an order constitutes an offer to purchase. We reserve the right to cancel any order for any reason including stock errors or suspected fraud. In the event of cancellation you will receive a full refund. Payment is processed securely by Stripe. CoverIt does not store card details.

Offers and discount codes

From time to time we run offers — for example a discount for Blue Light Card members — reached through the offer’s link, from a partner’s website, or with a code. Each offer’s amount and limits are shown or told to you with it. Unless an offer says otherwise: one offer can be used per order; it comes off the packs only, not postage, and whether postage is free is judged on the order before the discount; it cannot be used on subscription plans; an offer may be limited to first orders, to a number of uses for each person (checked by email address) or to a number of uses in total; and offers have no cash value and cannot be exchanged for cash. We may change or end an offer at any time, but never for an order you have already placed. If an offer is used against its terms (for example a members’ code by someone who is not a member) we may cancel the order with a full refund.

Cancellations

If your order has not yet been dispatched you may cancel it at any time for a full refund — this includes pre-orders for Ireland and Malta at any time before they dispatch. To cancel contact us at support@coveritpatches.com with your order details. Once an order has been dispatched it falls under our Returns and Refunds policy below.

Returns and Refunds

Under the Consumer Contracts Regulations 2013 you have the right to cancel your order within 14 days of receiving your goods without giving a reason. To exercise this right contact us at support@coveritpatches.com within 14 days of delivery. You may use the model cancellation form below, but it is not obligatory — a clear email telling us you wish to cancel is enough. For hygiene reasons, returned items must be unused and in their original sealed packaging. We are unable to accept returns where the packet has been opened. Return postage costs are your responsibility unless the item is faulty or incorrectly sent. Refunds will be processed within 14 days of receiving the returned item. Faulty or damaged items will be replaced or refunded in full including postage. Shade matching is an estimate, so if the shade is not right for you, you may return the pack within 14 days provided it is still sealed — but once a pack has been opened we are unable to accept it back.

Model Cancellation Form

To cancel within the 14-day period, copy the form below into an email (or letter) and send it to us. Using this form is optional — any clear statement that you wish to cancel works just as well.

To: CoverIt Patches Ltd, 167–169 Great Portland Street, 5th Floor, London, W1W 5PF — support@coveritpatches.com

I/We [*] hereby give notice that I/We [*] cancel my/our [*] contract of sale of the following goods:

Ordered on [*] / received on [*]:
Order number (from your confirmation email):
Name of consumer(s):
Address of consumer(s):
Signature of consumer(s) (only if this form is notified on paper):
Date:

[*] Delete as appropriate.

Subscription plans

What a plan is. A plan is 6 packs of the shade you choose, paid for in advance (£44.99, UK delivery included) and sent one every 28 days, starting on the day you sign up. After the 6th pack the plan carries on automatically: one pack every 28 days for £7.50, taken from the card you paid with on the day each pack is due, until you stop it. We email you 14 days before the first of these payments. Plans are for UK addresses only.

Delivery. Your first pack is sent the next working day after you sign up, and each pack after it the next working day after it is due.

Changing your plan. From the link in your plan emails you can, at any time up to midnight (UK time) before a pack is due: change the shade of that pack, or of that pack and every one after it; push a pack back 28 days (the packs after it move too, and you still receive every pack you have paid for); update your card; and stop the automatic payments in one tap. A change of delivery address takes effect once you confirm it from the email we send to the address on your plan.

Payments. If a payment for a pack does not go through, we email you and try again 2, 4 and 7 days after the due date; no pack is sent until it is paid. If it still cannot be taken, the plan ends and nothing more is charged.

Cancelling a plan. You can cancel within 14 days of receiving your first pack without giving a reason. We will refund the packs not yet sent — their share of the £44.99, which is £37.49 if you keep the first pack — and the first pack too if you return it unopened in its sealed packaging (return postage is yours). After those 14 days the plan cannot be cancelled: the 6 packs you have paid for are still sent to you. You can stop the automatic payments at any time, in one tap; your plan then ends after your last paid pack and nothing more is taken. Once all 6 packs have been sent, stopping the automatic payments ends your plan straight away and nothing further is owed. This does not affect your rights if a pack is faulty or does not arrive. You can cancel within the 14 days, or stop the automatic payments at any time, in one tap from your plan page or by emailing support@coveritpatches.com; within the 14 days you can also use the model cancellation form above. Refunds are made to the card you paid with within 14 days.

Waitlist

Joining the waitlist is not a purchase and does not guarantee availability or pricing. Waitlist members receive occasional updates about new shades and restocks; if we do not yet ship to your country, we will let you know when we do. You may unsubscribe at any time.

Stock Availability

We make every effort to maintain accurate stock information. In the rare event that a shade becomes unavailable after your order is placed we will contact you to offer an alternative, a full refund or a backorder. We are not liable for delays caused by circumstances outside our control.

Intellectual Property

The CoverIt name, logo, packaging designs, shade names, AI shade matching technology and all website content are the intellectual property of CoverIt Patches Ltd. You may not copy, reproduce, distribute or use any of these without prior written permission.

Data and Privacy

We collect your name, email address, delivery address and shade selection when you place an order. We collect your email address when you join the waitlist. This information is used only to fulfil your order or notify you of your waitlist status. We do not sell or share your personal data with third parties except where required to process your order (for example payment processing via Stripe and delivery via our shipping partner). For full details see our Privacy Policy.

Limitation of Liability

To the maximum extent permitted by law CoverIt's liability in connection with any order is limited to the value of that order. We are not liable for any indirect or consequential losses.

Age

This site is intended for users aged 16 and over.

Governing Law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Changes to These Terms

We may update these terms from time to time. Continued use of the site after changes are posted constitutes acceptance of the updated terms.

Contact

support@coveritpatches.com

Responsible Person:
CoverIt Patches Ltd
167–169 Great Portland Street
5th Floor
London, W1W 5PF
United Kingdom

Registered in England & Wales · Company No. 17195309

The Range
All 12 shades.

From Pearl to Ebony — hydrocolloid patches that disappear into your skin.

Ingredients & Certifications

Ingredients

  • Cellulose Gum
  • Hydrogenated Rosin
  • Styrene/Isoprene Copolymer
  • Centella Asiatica Leaf Extract

May contain (+/-):

  • CI 77891
  • CI 77491
  • CI 77492
  • CI 77499
  • CI 15850
  • CI 45410
  • CI 17200
  • CI 16035
  • CI 19140
  • CI 45370
  • CI 42090
  • CI 60730

Listed in descending order of concentration as required by UK cosmetics law.

Dermatologist review

Independently reviewed by a UK consultant dermatologist.

Certifications

Vegan · Halal Certified · Drug-Free · Free from heavy metals and phthalates · Manufactured to ISO 22716 Cosmetic GMP · Biocompatibility Tested (ISO 10993)

Your Basket
Your details
We currently deliver to the UK, Ireland & Malta — somewhere else?
Ships next working day ·
Secure checkout by Stripe
Your Plan

    Your details
    Plans deliver to UK addresses only.
    Pack 1 ships next working day ·
    Secure checkout by Stripe

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